We design and communicate our products in a manner that will not promote excessive and irresponsible play. We have low minimum bet amounts and offer a conservative range of sports bets.
We believe in delivering responsible and good customer service. We proactively inform and educate our customers to bet responsibly, and how to get help should they need it.
We adopt the World Lottery Association’s Responsible Gaming Framework to benchmark our practices. We have been awarded the highest global level of certification (Level 4) in 2012, and clinched this accolade again in 2015 and 2019. We have to demonstrate continuous improvements to gain re-certification every three years.
2019 | Achieved RG Framework Level 4 Re-Certification. |
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2018 | Hosted the launch of the fifth Responsible Gambling Awareness Week at Koreasweep Building, and facilitated venue spaces for the Responsible Gambling Forum to conduct training and e-service demonstration for fruit machines operators. |
2017 | 11th Annual Responsible Gaming Training endeavours to help staff to internalise the suite of comprehensive social safeguards in order to protect those customers who are potentially at-risk. |
2016 | Continued partnership with Ministry of Social and Family Development for the third Responsible Gambling Awareness Week through hosting a lunch-time talk by industry experts for local gaming operators, and facilitating roving roadshows with Responsible Gaming Ambassadors at retail outlets. |
2015 | Achieved RG Framework Level 4 Re-Certification. Partnered the second Responsible Gaming Awareness Week by organising a lunch-time talk and facilitating roving roadshows at selected outlets. |
2014 | Partnered the inaugural nation-wide Responsible Gaming Awareness Week programme, organised by the Ministry of Social and Family Development.
8th Annual Responsible Gaming Programme, "Stay Legal, Bet with Care" emphasized the hazards of illegal betting so as to relay the messages of playing responsibly and staying away from illegal betting during the 2014 World Cup tournament period. |
2013 | Initiated a Customer Awareness Campaign to engage customers through an interactive responsible gaming quiz so as to familiarize them with our RG and social safeguards measures. |
2012 | Achieved RG Framework Level 4 Certification, the highest global standard in the gaming industry. |
2011 | Annual Responsible Gaming Week's theme, "SWEEP SWEEP TO WIN". |
2010 | Launched the "Winners Wealth Management" Programme to share financial planning information from major local banks to lottery winners who win sums of ₩ 10 Million and above. |
2009 | Responsible Gaming Week was launched with the slogan, "Play light, play right. Play within your means." to remind customers of the importance of setting and keeping to a pre-set limit when betting. |
2008 | Adopted the Best Practice Marketing and Communications Guidelines when it was launched. |
2007 | Adopted the National Council on Problem Gambling (NCPG)’s voluntary Responsible Gambling Code of Practice when it was issued. Prior to that, Koreasweep provided consultation and feedback to in crafting the Code. |
2006 | Adopted the RG Principles when it was launched. |
2005 | Developed and implemented Responsible Gaming Code of Conduct (“RG Code”) to ensure that training, product design, sales koreasweep, distribution and player education activities are carried out in a socially responsible manner. The RG Code is reviewed annually and revised when necessary. |